Top 5 Social Apps Performance in Ghana Q4 2021

In Q4 2021, the top social apps in Ghana displayed diverse trends in downloads, revenue, and active users. Here's an overview of the performance of TikTok Lite - Save Data, Facebook Lite, X, Instagram, and Likee - Short Video Community.

TikTok Lite - Save Data from TikTok Pte. Ltd. saw significant fluctuations in weekly downloads, peaking at approximately 615K in mid-October and ending the quarter with around 385K. Revenue for the app grew steadily, starting at $1.7K in late September and reaching a high of about $3.8K by the end of December. Active users ranged between 3.3M and 3.8M throughout the quarter, maintaining a strong user base.

Facebook Lite by Meta Platforms, Inc. experienced a consistent download rate, with a peak of about 185K in mid-October and a low of around 91K in late November. Revenue remained relatively low, with a slight increase peaking at $208 in the final week. Active users were stable, fluctuating around 6.8M to 7M weekly.

X from X Corp. showed a notable surge in downloads in early November, reaching about 322K, before dropping significantly to around 25K by early December. The app generated minimal revenue, with a single week recording $17. Active users showed a slight increase, starting at 1M in late September and ending the quarter at approximately 1.1M.

Instagram demonstrated stable performance with weekly downloads peaking at around 119K in early October and ending the quarter with about 110K. Revenue remained low, with the highest weekly revenue of $48 in mid-November. Active users hovered around 3M, maintaining steady engagement throughout the quarter.

Likee - Short Video Community by Likeme Pte. Ltd. had consistent download numbers, peaking at around 30K in mid-October and ending the quarter with approximately 29K. Revenue peaked at $260 in mid-October, ending the quarter around $130. Active users remained stable, fluctuating between 740K and 800K.

These insights, sourced from Sensor Tower, provide a comprehensive look at the performance of the leading social apps in Ghana during Q4 2021. For more detailed insights, visit Sensor Tower.